M a r k e t N e w s
Sidel international eyes Kenya's packaging industry
Posted on : Wednesday , 20th August 2014
Kenya’s beverage packaging industry has a new player: Sidel international, which is seeking local partnerships as it plans to launch its products in the country.
The firm’s zone vice president for the Greater Middle East and Africa, Mr Clive Smith, says the planned move is in line with Sidel’s activities in the past few years where it has installed its machinery in various companies.
The move is a clear onslaught on Tetra-Pak’s turf, among other packaging firms that dominate the cooking fats, fruit juices and dairy products packaging industry.
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“We shall share our experience and know-how with our existing and future partners on how we add value to their businesses in lowering costs, higher market presence on supermarket shelves and on responsible approaches to sustainable production,” he said.
Mr Smith made the disclosure when he confirmed his firm’s participation in a two-day Africa Beverage Summit to held in Nairobi starting August 28.
The event will bring together beverage industry professionals from across the globe to share insights with key industry players in the Africa.
Sidel Group Packaging materials manager, Dr Naima Boutroy, said their interest in Kenya and Africa was driven by its positive economic outlook, rising disposable income and population growth.
At the summit, Dr Boutroy will discuss in detail the various options available to producers who want to design, optimise and validate their packaging for different supply chains and production conditions.
The conference will be accompanied by a two-day exhibition for industry suppliers and manufacturers.
Source : www.nation.co.ke
