M a r k e t N e w s

Kenya: Prints and Textiles in African Fashion

Posted on : Monday , 19th January 2015

 I'm obsessed with all kinds of prints, florals and botanicals, geometrics, art-deco and plaids; those inspired by ethnic tradition as well as the artisanal African weaves that are slowly becoming less popular.As an avid champion of African fashion, I am very interested in the assumptions and subsequent choices people make with regard to fashion. Often, consumer choice on African fashion is limited to wax textiles produced in the Netherlands and to the more widely available mass-produced digital prints of those Dutch textiles on coarser fabric.

With the high prices of locally-made designer apparel, buyers, it seems, emphasize on the quality and availability of interesting and unique textiles over 'design' when making purchasing decisions.So I have found that many who claim a dislike for African fashion or who complain about it being outmoded or over-priced, are limited in their knowledge of the available textiles and prints that may be called authentically African.

The African cultural renaissance includes internationally recognised designers who are re-interpreting traditional textiles into fresh and modern ones by implementing their design process on ever more luxurious fabrics.There's more to African fashion than the increasingly dated designs that dominate our imagination of African fabrics. Further, as many African designers experiment with an eclectic mix of design inspirations, including western design aesthetics, it is important to think about the distinction and linkages between African designed apparel and derivative global fashion.Redefining concepts of luxury through the rich heritage of our African textiles.
 
For centuries, traditional African cultures created textiles rich in symbolism, with patterns and motifs loaded with cultural meaning. These prints, or derivatives from them, were then appropriated into commercial international fashion and, with advances in technology, reproduced in bulk as digital prints. What African luxury brands now seek to do is blend this ancient visual heritage into design aesthetics that include eclectic fabric and design choices. This productive process demands the refinement and advancement of the ancient techniques and therefore the retention of an authentic African identity, even as it appeals to global luxury markets.
 
For her 2014 collection, Nigerian designer Maki Oh showed off rich hand-dyed silks using the adiree textile design technique. While the Rwanda-based, Spanish label Mille Collines recreated century old patterns used in Tuareg silver jewelry to create a new textile for their 2014 collection. Luxury Designer Mimi Plange makes a beautiful collection inspired by the Herero people from Namibia. More recently, Kenya-based fashion house Kooroo launched their 'River Omo' collection showing off beautiful laser cut motifs inspired by indigenous Ethiopian ethnic groups.
 

Source : http://allafrica.com/stories/201501160705.html
Featured Companies
  • Scan Holdings- Easy Open Ends, Penny Lever Lid, Spray dried coffee, Freeze dried coffee powder, Agglomerated Coffee, Beer Cans, Beer Neck Foils
  • /
  • Unipak Nile - Manufacturer of Corrugated Boxes & Displays - Egypt

Complete List  

Advertisers in previous issue:

  •  PANASIA TECH is a Hong Kong based company with various Original Equipment Manufacturing partners in Mainland China and India.
  •  Paperex – ‘12th International Exhibition & Conference on Pulp & Paper Industry
  • Manufacturing and sales of flexible plastic packaging, multilayer packaging, B.O.P.P Metalized film for food grade packages etc.
  • We are leading manufacturer of wide range of products which includes stationery and aluminium products. We also offer services like printing and packaging.
  • Plastic products
  • Machines
  • Injection molding machines
  • Directed its efforts towards the needs of developing countries of Central, Middle Asia and East Africa for shipping of Packing Equipment and materials for food, beverages, household chemicals and cooking oil industry
  • Proven, high quality, reliable and cost effective solution for a wide variety of coding & marking applications.
  •  Ipex is dedicated to managing the brands of world leading printing & related machinery manufacturers ensuring that we supply machinery from manufacturers of technologically advanced equipment, tailor-made for the Printing, Packaging and   Converting
  • NMC is an internationally leading company active in the development, production and marketing of synthetic foams.
  • Radhekrishna, a leading mechanical engineering enterprise in India,
  • LOHIA CORP LIMITED formerly known as Lohia Starlinger Limited started in the year 1981 to address the flexible packaging needs of various sectors of industry in India
  • Nile Trade Fairs focuses in International trade fairs & conferences to be ideal platforms for foreign and local companies doing business in the Middle East
  • Rawasy Al Khaleej Plastic Ind. is an integrated packaging company manufacturing rigid & flexible packaging products.
  • HP Indigo digital press, a division of HP, Hewlett Packard, is the world’s leading provider of high end, high quality, color digital printing solutions.
  • Unipak Nile Ltd. manufactures corrugated containers, carton packaging, high-graphics shelf-ready packaging, and promotional point-of-purchase displays and counter stands.
  • It is publication which is serving the food & package industries in Asia.
  • Used plastic machinery
  •  Static Control Components is the world
  • Shree Ambica Industries is one of the most dynamic, technology driven company, which offers tailor made packaging solutions
  • Products includes adhesive tapes, masking tapes etc
  • Manufacturer exporter of Paper Converted Stationery Products for the School & Office Segment.
  • Astro films, a quality conscious film manufacturer offer the best quality product in packaging film spectrum.
  • Vuega Packaging Industries is a leading supplier of industrial & consumer packaging solutions in UAE.
Afrotrade International Marketing, Tel: +971-50-6285684
© 1998-2025 Afrotrade